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People often talk about 'thinking outside the box' - doing things differently or imaginatively. They like talking about it - but they rarely do it - neither in business nor in their personal lives. Why? It requires being different - and they're afraid to stand out from the crowd too much, in case people might think that they're abnormal. However, you must realise that there is no box - you only think that things have to be done a certain way - that you have to live your life according to the 'rules', that you have weaknesses as well as strengths...
