The primary goal of business is to make most profit for least effort - that's why people set up their own businesses, that's why people invest in businesses - that's why people go to work (if it's not why you're doing it, perhaps you should take a little time to reflect). The key determinant of success is competitive advantage - or, in simple English, being different. Why is it then, that business people want to run their businesses from the same failed management principles that have brought world economies to their knees? How about a little real Leadership?